How it Works: Overview
After spending so much time building great Internet applications, we needed a great way keep our customers informed and sought out a viable tool to do that. We found these tools to be too complex, too expensive, or too limiting to use, and decided to build our own. After several of our customers saw what we'd done and how easy it was to use, we offered it out for their use, too.
MediaCab first launched in 2001 and is currently in its third full version. It packs the power you need behind a user-friendly interface accessible anywhere you have Internet access.
MediaCab In a Nutshell
Design your email any way you like, using whichever tools you or your agency prefers, then upload the code and images with one click.
Add subscribers singly, upload a spreadsheet or database, or get your subscribers to sign up online through your website.
Create a campaing by selecting an email template, making any customizations you like, selecting subscribers using comprehensive filters, and schedule when the campaign will go out. Then go out to relax for a night out with friends and family.
Once you've created content or subscriber groups, there's no need to reinvent the wheel - simply select your existing content or subscribers for a new campaign, or make a duplicate and make any modifications you need. ALL of your information is available everywhere there is an internet connection, and remains safe and secure in the meantime.
Email and Template Design
Import your creatives with a single click and use our built-in testing tools to
make sure they look great in all email programs. Create your designs using your favorite tools and then import them into your account with the click of a mouse. We'll automatically move
all your CSS inline for the best results in email clients like Gmail and Outlook.
Whether we design it for you, or you do it yourself, we won't impose any design restrictions, and you won't find any ugly 'powered by' logos or branding either. All your campaign images are hosted at no additional cost.
Filter and target subscribers to make it personal
You can easily extend your lists to capture anything and everything about your subscribers. Whether it's address, phone number or favourite lipstick. Not only that, but you can easily personalize
your emails with any of the custom data you've captured.
Want to get even fancier? You can build segments in your list that target a specific type of subscriber. These can be based on any subscriber demographics you've captured as well as past campaign activity, such as only those subscribers that opened the last 3 emails or clicked a specific link.
Browser and Spam Testing
Testing your design in all the different email clients is the most frustrating part of sending email campaigns. Our design and spam testing tool changes all that by doing the hard work for you.
Send free tests to any address you like, or for a small fee (and a single click) see your email as it appears in over 20 different email clients like Lotus Notes, Hotmail, Outlook 2007, and AOL.
We'll also run your campaign through popular spam filters at the desktop, server and firewall level before you send it.
From big picture to close-up
Our reporting makes it easy to zoom right down to the subscriber level and see a timeline of exactly what they did with your email.
Take this a step further and see your lifetime history with that person. Which campaigns did they open, what links were they interested in, how many times have they forwarded my emails?
All this and more is at your fingertips for every subscriber in your account and is updated in real-time.
Compare campaigns and spot trends
Statistics like open and click rates are useful for each campaign, but it's when you start comparing results over time the data really shines. By looking at trends, our compare campaigns report makes
it easy to see exactly what is and isn't working in the emails you send.
By comparing stats like opens, clicks, bounces, unsubscribes and even spam complaints, you can quickly see what content your subscribers find relevant, and just as importantly, what they don't.
Which email clients are they using?
The hardest part about designing emails is making them look great in the dozens of email
clients out there. Our email client report makes
that a thing of the past by showing exactly which email clients your subscribers are using.
When you combine this report with our design and spam testing service, you can generate screenshots of exactly how your design looks in all these email key clients with a single click. Save yourself time and frustration by only focusing on the email clients that matter.